Podcast: I Didn’t Think My Business Was Sellable!

Podcast: I Didn’t Think My Business Was Sellable!

Today’s episode on #PoisedforExit is a special interview between Brad Peterson of Sunbelt Business Advisors and his clients, Janet and Keith McCarty, who recently sold their business called “Virtual Bookkeeping“. 

As Janet put it, “we didn’t think our business was sellable!” Being a professional services company, their enterprise value was derived from their client list, their brand, and their long term reputation. They thought that because they didn’t have commercial real estate, equipment or other hard assets that they had nothing to sell. This turned out to be just the opposite!

Working with Brad, they learned they had a very marketable business and over a very short period of time, they had 11 written offers on their company. They were able to “choose their buyer” as they put it, making sure the buyer’s values matched their own. That of ensuring a legacy for their clients and employees, and they feel they’ve done that. 

Sunbelt Business Advisors is a proud sponsor of the Poised for Exit Podcast. The Poised for Exit podcast seeks to help entrepreneurs improve, grow – and successfully exit – their businesses.

Julie Keyes, a life-time entrepreneur and founder of KeyeStrategies, understands what keeps an owner up at night and the balancing act required to work both ‘in’ and ‘on’ the business. The firm’s mission is to help business owners increase enterprise value and prepare for a future exit.

Julie believes in providing outside perspective and mentoring, which made all the difference for her while spending years growing and improving her companies before selling and becoming a business adviser in 2011.