In this episode, Julie was interviewed by her producer, Bob Sansevere and announced the launch of the 2nd edition of “Poised for Exit“!
So much has happened since the book first came out in May of 2020! In the 2nd Edition there are new legal resources for business owners from the Best & Flanagan Law Firm and Dunlap Seeger. Both firms will be featured guests on the show in upcoming episodes and will talk about their collaborative work with Julie and her book. Sunbelt Business Advisers remains as a very important supporter of the book and the show, and whose resource in the 1st and 2nd Edition has been a popular download.
Bob asked Julie why the book’s subtitle is focused on women entrepreneurs and she said that was a decision she made a few years ago after doing much research on whether there were any exit planning or business planning books available for women owners; she found none, so she decided to write one herself. There are over 10 million women-owned businesses in the US right now who generate $1.8 Trillion in annual revenue and employ over 10 million people, yet most advisory firms simply dismiss this demographic as a viable target market, which is really unbelievable. The book itself is actually read by more men than women, and it’s important to know that the process of exit planning is the same regardless of gender. But the book is written from a female’s perspective and does touch on nuances that are different for women than men; intangible but very real differences.
Another key purpose for writing the book is that Julie had gone through her own exit many years ago, and she wanted to write about that experience in the hope it would help other owners have a more positive exit outcome. She also writes about the stories of other owners she’s consulted for over the years; the good outcomes and the not so good.
Julie wishes to thank her past and current sponsors of the show and book as well as her insightful guests who provide the relevant content the show has become known for!
Listen to the fun interview now.
Sunbelt Business Advisors is a proud sponsor of the Poised for Exit Podcast. The Poised for Exit podcast seeks to help entrepreneurs improve, grow – and successfully exit – their businesses.
Julie Keyes, a life-time entrepreneur and founder of KeyeStrategies, understands what keeps an owner up at night and the balancing act required to work both ‘in’ and ‘on’ the business. The firm’s mission is to help business owners increase enterprise value and prepare for a future exit.
Julie believes in providing outside perspective and mentoring, which made all the difference for her while spending years growing and improving her companies before selling and becoming a business adviser in 2011.